Country Summer 2015
Since 1975 it has been our pleasure to represent some of America’s greatest events.Guitar

For over forty-five years, Winterset Concerts has been a trusted purveyor of event entertainment around the United States. Your one-stop-shop for talent booking and event entertainment. Our team specializes in a wide variety of event types such as fairs, festivals, rodeos, city celebrations and special events.  No matter the event, we’ll work with you to bring your entertainment vision to life.


We take pride in our longstanding relationships with our event clients as well as the Nashville/Los Angeles music communities. As a result of these relationships, we are able to provide our clients with current, accurate information and knowledge that is crucial in the decision-making process to obtain the best possible artist pricing and maximize the entertainment they present to their audiences.

We are confident that our knowledge, industry relationships, and research will provide you with the reliable information you need regarding available artists, their performance parameters, booking fees, production and rider requirements, and contract negotiations.

Would you like a Winterset professional on your team?

Contact us today and let us walk you through the process.
Randy Merrill

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Brende Farney Merrill

MA, CFEE, Vice President
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Tom Sailor

Talent Buyer
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South Dakota State Fair

“Winterset has provided services to the South Dakota State Fair for the past 15 years. They have a tremendous amount of knowledge and expertise and are highly respected amongst industry peers, artist representatives and the fair exposition industry. Winterset has demonstrated passion and a sincere desire to ensure the best possible outcome for our fair, always taking into consideration our budget constraints, demographics and target audience.

-Peggy Besch, South Dakota State Fair

Central States Fair

 “We have used Winterset for the past 18 years to fill our grandstands with the best entertainment line-up our budget will allow. They have proven time and time again their value in securing contracts with big name artists at what we have found to be very reasonable rates. They have spent time in the trenches developing relationships with artist representatives that enable them to obtain the best entertainment for any budget.”

-Ron Jeffries, Central States Fair/Black Hills Stock Show & Rodeo


“Winterset brings a wealth of knowledge in booking the right entertainment at the right price within the selected demographic and market profile. They have been an integral part of booking and managing the entertainment selection for our main stage and secondary stages for over 20 years.”

-Larry Lloyd, Sweetwater Events Complex/Sweetwater County Fair

North Dakota Winter Show

 “Winterset has been a huge part of our success at the North Dakota Winter Show. I don’t know what we would do without them”

-Tim Ost, North Dakota Winter Show

Services Provided
Artist Buying Services:

As a means to provide your event with the best available artist options for the dates of your event, we regularly meet with artist agents to discuss routing and pricing. Once a decision has been made, we are then able to submit offers to artists on your behalf with venue specifics included. Once we have confirmed your event entertainment, we also facilitate and monitor the paper trail of contracts/riders/promotional materials to ensure they are executed in a timely manner. As experts at contract and contract rider negotiation, we work on behalf of each event to negotiate the best terms possible in regard to fees and contract rider requests. Prior to the performance date, we advance the show with each artist’s tour manager, confirming contacts for production, the timeline for the day of the show, load in schedule, runners, catering, meet and greet, merchandise, and security.

Day of Show On-site Services

We supervise all aspects of the show! From move-in through the final encore, our team will work with both artist management and the facility to ensure a smooth set up, sound check, gate opening and show. Our oversight includes, but is not limited to:

  • Back of house/stage security
  • Meet and greets
  • Artist guests
  • Artist transportation and special requests
  • Merchandising

The one thing we cannot control is the weather! In the event of inclement weather, we confer with artist management and the facility to determine the safe and proper course of action.

Country Summer Rhett
Industry Affiliations/Awards Acknowledgements

We are currently members of the following organizations:

  • International Association of Fairs and Expos    
  • Western Fairs Association
  • Texas Association of Fairs and Expos
  • Arizona Fair Association
  • International Entertainment Buyers Association
  • Country Music Association
  • Rocky Mountain Association of Fairs
  • Academy of Country Music
  • Colorado Association of Fairs and Shows
  • Nebraska Association of Fair Managers
  • Heartland Association of Fairs, Festivals & Events

Service in our industry:

  • President, South Dakota Association of Fairs and Celebrations
  • 6 terms (12 yrs.) Board of Directors, South Dakota Association Fairs and Celebrations
  • 3 terms (9 yrs.) Board of Directors, Colorado Association of Fairs and Shows
  • Grievance Committee, Rocky Mountain Association of Fairs


  • “Hall of Fame” inductee - South Dakota Association of Fairs
  • “Talent Buyer of the Year” - Academy of Country Music, twice nominated
  •  “Jack Hunter Award for Outstanding Service” - South Dakota Association of Fairs
  • “Service Member of the Year” - Rocky Mountain Association of Fairs
  • “Associate of the Year” - North Dakota Association of Fairs
  • “Associate of the Year” - Colorado Association of Fairs

Randy started his career in entertainment while still in high school playing in local and regional bands throughout the Rocky Mountain region. He later went into broadcasting as an on air personality for radio and television.

In 1977, he was hired as an agent by the booking agency that had represented his regional band. In 1986 purchased the Denver-based talent agency, Winterset.

In 1992 Randy became agent for Capitol Records recording artist Chris Ledoux. In 1993 Randy relocated the agency to Nashville, TN and continued to strengthen and develop his rapport with Music City USA. His experience in working as an artist, agent, manager, radio personality and event producer gives him a unique perspective of the industry.

  1. Nominated for the prestigious Academy of Country Music "Talent Buyer of the Year" award twice.
  2. Recipient of the 2002 "Jack Hunter Award" for outstanding service from the South Dakota Association of Fairs and Celebrations.
  3. Rocky Mountain Association of Fairs "Service Member of the Year" award.
  4. North Dakota Association of Fairs "Associate of the Year" award.
  5. President of the South Dakota Association of Fairs and Celebrations.
  6. 8 years on the board of directors of Colorado Association of Fairs and Shows.
  7. Service Member of the Year at the Colorado Association of Fairs and Shows.
  8. Inducted into South Dakota's "fairman's Hall of Fame"
  9. 2022 inductee to the South Dakota Rock and Roll Hall of Fame

Brende specializes in booking nationally known main stage entertainment and concert management for fairs, festivals and corporate events. She's a forward thinker and workshop leader on topics like creating positive VIP experiences for the fan and how that non sponsorship revenue impacts the venue.

Winterset's successful working relationship with Capital Records recording artist Chris LeDoux prompted the move from Denver to Nashville and the expansion of talent buying services on a national level.

She has shown commitment to the music industry through service as Associate Director, Board Member and convention speaker for Colorado Association of Fairs & Shows, South Dakota Fair & Celebrations, Texas Association of Fairs & Expos, Rocky Mountain Association of Fairs and International Festival Entertainment Association.

For the community, Brende has served as President, Board Member and Voting Delegate, Denver II for the worldwide service organization Zonta International, whose platform is business executives working together to advance the status of women and children.

Tom joined forces with Winterset in 1995. He books headline dates for fairs, festivals, rodeos and special events in the western United States. He previously spent 12 years as President of LCB Productions Inc. and 5 years at Capital International Productions.

His diverse background has provided him vast experience in booking concert headliners as well as a variety of large grounds attractions. He has been awarded “Service Member of the Year” from Rocky Mountain Association of Fairs. His attention to detail and years of onsite experience make him an asset to your event.